Biography

Marc V. Stress is a brand strategist and design leader with more than 25 years of experience. As a brand strategy expert, he has partnered with organizations across industries to deliver clarity, creativity, and measurable growth. He founded Stressdesign, co-founded 76West, and today balances industry practice with advancing design education as Program Coordinator and Professor at Syracuse University, while serving organizations in fractional C-level roles.

Leadership & Practice

From brand strategy and identity systems to digital product design, Stress has led cross‑disciplinary teams and initiatives that translate vision into outcomes. His practice emphasizes measurable impact, collaborative processes, and the craft of reliable brand systems.

Snapshot

  • Founder & Principal, Stressdesign (2000—2017)
  • Co‑founder, 76West (2017-2025)
  • Fractional C‑level advisory for growth‑stage organizations (2025-)

Teaching & Academic Service

At Syracuse University, Stress serves as Program Coordinator and Professor, mentoring emerging designers and developing curricula that link design, culture, and technology.

View faculty profile

Selected Clients

Representative collaborations include regional and national organizations across technology, culture, education, and manufacturing.

  • Vivendi
  • Ingersoll Rand
  • EMS Technologies
  • Saab Technologies
  • Micros
  • Kahle Automation
  • Feeding New York State
  • Central New York Community Foundation
  • Syracuse University
  • Seneca Savings
  • Würth

Press & Speaking

Marc’s work in design and brand strategy has been recognized by industry publications including Graphic Design USA (People to Watch), Print Regional Design Annual, Rebrand 100, Graphis, and others. His projects have received honors from organizations such as AIGA and the American Advertising Federation, underscoring his influence in creative practice and brand leadership.

In addition to his academic role at Syracuse University, Marc has delivered talks and workshops on brand strategy, design futures, and creative leadership. He has spoken to professional organizations, universities, and conference audiences, sharing insights on the evolving role of design in business, culture, and education.

Contact

For speaking, teaching, or advisory engagements in branding, strategy and design, please reach out via the contact form.